Imagine waking up to find your favorite health brand just turned into a crypto powerhouse overnight—scooping up digital gold while Bitcoin rockets past $110,000. That’s exactly what happened when Prenetics, the wellness giant behind David Beckham’s IM8 supplements, dropped $11 million on 100 fresh Bitcoins. In a world where coffee costs more than it should, this move isn’t just bold; it’s a wake-up call for anyone wondering if everyday companies can ride the Bitcoin wave to build real wealth.
The Big Buy: 100 BTC in One Swoop
On October 31, 2025, Prenetics Global Limited (NASDAQ: PRE) announced it had purchased 100 Bitcoin at an average price of $109,594 each. This single transaction boosted their holdings to 378 BTC, now worth around $46 million.
Think of it like this: While most of us hesitate over a $5 latte, Prenetics used proceeds from a $44 million equity raise—backed by crypto heavyweights like Kraken and Exodus—to lock in these coins during a market dip. CEO Danny Yeung called it “immediate execution on the vision we shared with investors,” proving talk isn’t cheap when Bitcoin’s involved.
From DNA Tests to Daily Bitcoin Buys: Prenetics’ Journey
Prenetics isn’t your typical crypto bro startup. Founded in genomics and preventive health, they exploded onto the scene with CircleDNA tests and later launched IM8—a supplement line co-created with soccer legend David Beckham and endorsed by tennis star Aryna Sabalenka. IM8 hit $100 million in annual recurring revenue in just 11 months, serving 420,000 subscribers who swear by its personalized wellness boosts.
But in June 2025, they pivoted hard: Becoming the first healthcare firm to adopt a full Bitcoin treasury strategy. They started with $20 million in BTC, then committed to buying one coin every single day since August 1. Add strategic bulk buys like this 100-BTC haul, and you’ve got a “dual-engine” machine: Rocket-fueled health growth funding a rock-solid digital reserve.
Why Healthcare + Bitcoin Feels Like a Perfect Match
- Long-Term Vision: Health is about longevity; Bitcoin is “digital gold” that outpaces inflation. Prenetics aims for $1 billion in revenue and $1 billion in BTC within five years.
- Zero Debt, All Upside: With $86 million in cash and no loans, they’re free to stack sats without panic-selling during dips.
- Real-Time Transparency: Check their live dashboard at prenetics.com/btc—it’s like a fitness tracker for your portfolio.
Riding the 2025 Bitcoin Wave: Surge Explained Simply
Bitcoin didn’t just creep up—it surged 40%+ in recent weeks, hovering around $110,000 as November kicked off. Why now?
H2: Key Sparks Behind the Surge
- ETF Mania: Spot Bitcoin ETFs sucked in billions, making it easier for grandmas and pensions to own BTC without touching a wallet.
- Corporate Copycats: Over 100 public companies now hold Bitcoin treasuries, inspired by MicroStrategy’s playbook. Analysts predict hundreds more in 2025 as fears of lawsuits fade.
- Inflation Hedge 101: With fiat money losing value faster than ice cream on a hot day, Bitcoin’s fixed 21-million-coin supply shines. A Bernstein report forecasts $330 billion in corporate inflows by 2029.
Prenetics timed their buy perfectly—grabbing coins cheaper than today’s $115,000+ peaks, positioning for what history calls “Moonvember” (average 42% gains).
What This Means for You: Everyday Wins in a Crypto World
You’re not a Nasdaq billionaire, but Prenetics’ story levels the playing field. Their one-BTC-a-day habit? Anyone can copy it with dollar-cost averaging apps. IM8’s success shows blending passion (health) with smart money (Bitcoin) creates unbreakable momentum.
As Bitcoin flirts with $130,000 predictions for Christmas, companies like Prenetics prove it’s not gambling—it’s upgrading your balance sheet for the future. Ready to dip a toe? Start small, stay consistent, and who knows—your morning smoothie brand might thank you.
Dive deeper: Track Prenetics’ treasury live or grab IM8 for your own health boost. The surge is just getting started—who’s joining the ride?
